Product Intelligence
Catch every product move — and how the market is reacting to it.
Product strategy lives or dies on three signals: what competitors ship, how customers receive it, and where the market is going. Hizer surfaces all three from live, multilingual news — so product, marketing and GTM teams can see the whole picture without the spreadsheet archaeology.
What you get
Launch and update detection
Product announcements, releases, partnerships and acquisitions are detected as they appear — across regional, trade and global media.
Customer and analyst reception
Tone, framing and quoted entities are attached to coverage — so you can see how products are being received, by whom, and how that reception evolves.
Cross-market visibility
See how the same product or category is being covered across geographies — including local-language nuances mainstream coverage misses.
Where it earns its keep
Product strategy and roadmap
Feed roadmap and prioritization with live evidence on competitor moves, market expectations and customer sentiment.
Positioning and messaging
Track how positioning narratives form around your category — and adjust messaging based on how the market actually frames you and your competitors.
Go-to-market and launch reads
Measure pickup, sentiment and share of voice for your own and competitor launches — with consistent definitions across markets and languages.
Your questions, answered
Can this track specific products and not just companies?
Yes. Specific products, brands and SKUs can be tracked as resolved entities — so coverage of a particular product is separated from generic company coverage.
How do you handle different terms across markets?
Entity resolution maps spellings, transliterations and translations to canonical identities — so the same product appears as the same entity even when it goes by different names in different markets.
Can we measure share of voice and sentiment over time?
Yes. Volume and tone are aggregated continuously by entity, market, source type and topic — so share of voice, sentiment and trend metrics are queryable out of the box.
How does this fit with our research tools?
Data is available through the News API and Firehose, so it flows into research dashboards, BI tools and AI assistants — without locking you into a separate UI.